Niche

Everyone in business needs a Niche.  

Something they can call their own, something that people (customers) 

will come back to them for, time and time again.

So after being in business for X amount of years,  I still find myself looking and longing for a Niche!  Business is so hard.  Is it that I cannot come up with it, or is it that every business owner is hunting for their own niche? And with the economy still so unstable and so very dependent on discretionary income that the consumer is still so very finicky about what they will spend their money on and rightfully so.  Hell, the corporate world almost came crashing down around us and the middle class finds itself the minority now, we always were the backbone of the country but I worry that in the years ahead that the middle class will become a thing of the past.  The middle class struggles to make ends meet.  Most of us will fall to the bottom no matter how hard we try.   

Have the tides turned?  They say if you come through a recession in a couple of years that people go right back to their old spending habits... this recession is not over (no matter what the government is telling you), and it has been going on since 2008.  Six years later, I believe that people have new learned behaviors, they have realized that they have to spend differently and to save differently.  I believe that those learned behaviors have changed this world and that with them comes a sense of owning a new truth.  People feel empowered  by a savings account, even if it is not enough...it is something.  They feel good about getting something for less.  If they aren't shopping for the discounts they are shopping for MADE IN THE USA.  These are all positive changes in our society.  

Now, only to find my Niche. 

 Don't worry, I think we are headed in the right direction, I am just so sorry it has taken X amount of years to get here.  But I have learned alot on the way and I believe that all things happen for a reason.  I have stopped worrying about the reason and instead look forward to the change.